I played a key role in creating intuitive and user-friendly interfaces for Samsung.com. My focus was on optimizing the online experience by designing responsive layouts, navigation elements, and custom components that enhanced user interaction. Additionally, I contributed to the design of the in-store retail experience for the Family Hub Refrigerator, ensuring the product's digital interface was seamless, interactive, and easy to navigate for customers. Collaborating closely with product teams, I helped bridge the gap between design and functionality, creating cohesive experiences both online and in-store that drove customer engagement and satisfaction.